Flower Delivery Shacklewell Privacy Policy

Overview

This Privacy Policy explains how Flower Delivery Shacklewell ("we," "us," or "our") collects, processes, stores, and protects your personal data in compliance with the General Data Protection Regulation (GDPR). This policy applies to all customers placing Flower Delivery Shacklewell orders from Shacklewell and its surrounding districts. Please read this policy carefully to understand your rights and how we manage your information.

What Data We Collect

When you interact with Flower Delivery Shacklewell—such as placing an order, making an enquiry, or requesting information—we may collect the following categories of personal data:

  • Identification Data: Name, surname, and, if relevant, title.
  • Contact Information: Delivery address, billing address, phone number, and other delivery details.
  • Order Details: Purchase history, flower preferences, card messages, delivery instructions, and occasion information.
  • Payment Data: Payment method details (handled by payment processors), transaction IDs, and limited payment verification details.
  • Communication: Email content, feedback, customer service queries, and complaints you may send us.
  • Technical Data: IP address, browser type, device information, log data, cookies, and website usage analytics (when you visit our website).

Lawful Basis for Processing Your Data

Flower Delivery Shacklewell processes your data under the following lawful bases, as required by the GDPR:

  • Contractual Necessity: To process your orders, deliver products, and provide customer support as per our contract with you.
  • Legal Obligations: To comply with UK tax laws, fraud prevention, and record-keeping regulations.
  • Legitimate Interests: To improve our services, perform analytics, prevent fraud, and address your enquiries (only where these interests do not override your fundamental rights and freedoms).
  • Consent: In certain situations, such as for direct marketing communications (if you opt-in), we rely on your explicit consent, which may be withdrawn at any time.

How We Use Your Information

Your data is used to:

  • Process your flower delivery orders and manage your customer relationship.
  • Arrange for timely and accurate deliveries and handle special instructions.
  • Process payments securely via our payment processors.
  • Respond to your questions, feedback, and complaints.
  • Send updates related to your orders and, if consent is provided, promotional messages.
  • Improve and maintain our website’s performance and user experience through cookie-based analytics.
  • Comply with applicable legal and regulatory requirements.

Data Retention

We retain your personal data for only as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law. Typically:

  • Order Data: Retained for up to 7 years for tax and accounting compliance.
  • Marketing Data: Retained until you unsubscribe from marketing or withdraw your consent.
  • Customer Service Records: Retained for up to 3 years from your last communication to manage follow-up questions or complaints.
  • Technical Data: Retained for up to 24 months for website analytics and fraud protection.

Your data is securely deleted or anonymised once no longer required.

Processors and Data Sharing

To provide our services, we may share your personal data with carefully selected third parties, known as data processors, who process your data strictly on our instructions. These may include:

  • Payment Processors: For handling online transactions and securely processing payments. We do not store your full card details ourselves.
  • Delivery Partners: Couriers and logistics companies to facilitate prompt order delivery.
  • IT and Cloud Service Providers: For secure website hosting, data backup, and analytical services.

All third-party processors are required to maintain GDPR-compliant standards, confidentiality, and data protection measures. We do not sell your data to any third parties, and we will only disclose your personal information if required by law or in response to lawful requests by public authorities.

User Rights Under GDPR

As a customer in Shacklewell and surrounding areas, you have enhanced rights under the GDPR, including the right to:

  • Access: Ask for a copy of your personal data we hold about you.
  • Rectification: Request correction of any inaccurate or incomplete information.
  • Erasure: Ask us to delete your data in certain circumstances (“the right to be forgotten”).
  • Restriction: Request restriction of processing in certain scenarios.
  • Data Portability: Receive your personal data in a structured, commonly used, machine-readable format for transmission to another provider, where technically feasible.
  • Objection: Object to processing where we rely on legitimate interests, or to direct marketing at any time.
  • Withdraw Consent: Where consent is given, you can withdraw it at any time without impact on lawfulness of prior processing.

To exercise any of these rights, you may contact us using the communication options provided on our website or order confirmation documents. We will respond to your request within one calendar month, in accordance with GDPR requirements.

Security of Your Data

We recognise the importance of securing your personal information. We implement effective technical and organisational measures to protect against unauthorised access, alteration, disclosure, or destruction of your data. This includes data encryption, regular monitoring, secure storage, and ensuring processor compliance with GDPR standards.

Policy Changes

Flower Delivery Shacklewell may update this Privacy Policy from time to time to reflect changes in applicable laws, data practices, or our services. We encourage you to review this policy periodically. Amendments will apply from the date of publication on our website and, where required, we will notify you of key updates.

Contacting Flower Delivery Shacklewell

If you have any questions or concerns about this Privacy Policy, your personal data, or your rights, please refer to the contact details provided on our website or through your order documentation. We are committed to addressing your data privacy concerns promptly and transparently.